FRANCHISE OPPORTUNITIES

After 34 years of company growth, we are now offering a unique opportunity for a select number of entrepreneurs to take our proven brand into new markets. Old Chicago is a leader in the casual dining pizza segment. We currently have territories available in many highly desirable markets, which presents an exceptional chance to establish our winning concept in choice locations.

WHY CHOOSE OLD CHICAGO?

Adaptable Site Requirements
Old Chicago's brand identity does not rely on a typical "box" to succeed. Our adaptive development strategy and flexible design allow stores to be constructed in many different types of sites, including prototype buildings, conversions/retro-fits, strip center end-cap locations, and non-traditional sites.

Sales Mix Advantage
With approximately 38% of historical system sales from our bar and drink business, Old Chicago's sales mix provides operators with a real opportunity to differentiate themselves from other casual dining concepts. Our high mix of bar sales is one of the main reasons why our stores experience exceptionally low Cost of Goods Sold (COGS). Our 64 company stores finished the year in 2009 with an average COGS of 25.1%.

Brand Strength & Versatility
Our brand has over three decades of proven success and a loyal customer base in our existing markets. Old Chicago is a timeless concept that has that rare ability to appeal to a variety of consumers. Many casual dining concepts seem to copy each other in their menus and restaurant "feel". The Old Chicago concept is uniquely different. Our bars have the rich, dark feel of a "freshly scrubbed joint". With our high definition TV's, our bars make a great place to watch sports programs. Our dining room areas with our new pizza bars really appeal to families and couples.

Broad Customer Appeal
Our bar area, along with our unique guest loyalty program…"The World Beer Tour" appeal to a younger, single customers. They create the high energy levels that have made our bars famous. With thirty beer varieties on tap, and another eighty varieties in bottles, we have created an exciting taste journey for our World Beer Tour members. No matter your age or occupation, there is a tremendous sense of accomplishment when your name goes on a plaque in your home store because you have completed the World Beer Tour.

For more information, please visit the Old Chicago Franchising Website.

Copyright 2009 Rock Bottom Restaurants, Inc., Louisville, CO USA All Rights Reserved

*Not all beers available at all locations.